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Council for Sports Ecosystem Promorion

About the Council

We are a general incorporated foundation established to form and develop a sports-centered ecosystem together with all stakeholders. In promoting the clarification of rights, creation of social value, and digital transformation, we will prepare new rules and consider the best method of creating a system in which funds and human resources circulate.

Establishment prospectus Establishment prospectus
Representative’s comments

Throughout the world, the values and roles that sports produce are rapidly changing because of technological developments. Sports are making significant contributions not only to development as an industry but also to realization of a sustainable society. As for Japan’s sports, in recent years, athletes’ global impact has been dramatic, attention from around the world is increasing, and there are high expectations for industrialization. However, there are insufficiencies of information about global standards and human resources related to sports, and Japan’s sports are facing many tasks amid a situation in which the expected growth curve is not being drawn. Sports inherently have an aspect of being a business related to rights, and therefore it is important to organize the ideal situation for the rights surrounding sports and build a foundation for expanding the industry by using rightsholders as the starting point. Systematizing global-standard integrity will lead to protecting athletes from various types of risks and infringement of rights. The Council will move forward with the aim of development of sustainable sports, and we sincerely anticipate further unity and integration of all stakeholders.

Representative Director/Head of the Secretariat Hironori Inagaki
List of councilors

Fumiaki Koizumi

Director and President, Mercari, Inc.
Representative Director and President, Kashima Antlers F.C. Co., Ltd.

Hiroko Morohashi

Representative Director, United Sports Foundation

Junichi Kawai

Managing Director, Japanese Para Sports Association
Chairperson, Japanese Paralympic Committee

Kosei Inoue

Chairperson, All Japan Judo Federation Special Committee for Branding Strategies and Promotion
Professor, Tokai University Sports Promotion Center

Kuniko Muramatsu

Member, Japanese Paralympic Committee Steering Committee
Director, Japan Blind Football Association
Director, Japan Professional Basketball League
Director, Japan Women’s Empowerment Professional Football League

Makoto Fujiwara

Former Vice Minister of Education, Culture, Sports, Science and Technology
Executive Director, Tokyo National Museum

Mikako Kotani

Senior Executive Board Member, Japanese Olympic Committee
Executive Board Member, Olympic Council of Asia
Vice President, World Olympians Association
President, Olympian Association of Japan

Shinji Shimada

Chairman, Japan Professional Basketball League
Vice President, Japan Basketball Association

Shintaro Ikeda

Council Member, Nippon Badminton Association

Takeshi Kubota

Representative Director and CEO, Panasonic Sports Co., Ltd.

Toshikazu Yamaguchi

Representative Director President, The Yomiuri Shimbun Holdings

Yoichi Eto

Attorney, Integral Law Office
Former Vice President of Japan Federation of Bar Associations
Former President of Dai-Ichi Tokyo Bar Association

Yoshio Takahashi

Professor, Faculty of Sport Sciences, Waseda University
Ph.D. (Sports and Wellness Program)

Yoshikazu Nonomura

Chairman, Japan Professional Football League
Vice President, Japan Football Association

Yuki Ota

Member, International Olympic Committee
Executive Board Member, Japanese Olympic Committee
Executive Committee Member, International Fencing Federation
List of members
117

companies

As of May 26, 2025
Director Executive Secretary General Member Professional

Masashi Abe

President and Representative Director, ASICS JAPAN Corporation (Executive Officer ASICS Corporation)

Takehiro Takeda

Managing Executive Officer and Manager of Management Promotion Headquarters, CyberAgent, Inc.

Masatoshi Hirata

Senior Vice President, DAZN JAPAN Investment GK

Yoshihiro Takeda

Division Director, Planning Division Sports Smart City Business Unit,DeNA Co.,Ltd

Yu Ogata

Executive Corperate Officer,DMM.com LLC

Masanori Kawana

Managing Director (Representative), Fanatics Japan G.K.

Hideki Koyama

Senior Director, Uvance Strategy Office, Strategy&Transformation Unit,FUJITSU LIMITED

Yuki Tagami

Project Manager, The 8th Company, ITOCHU Corporation

Hidehiro Asaka

Director, Sports Business Promotion Office, Jiji Press, Ltd.

Yasushi Ishihara

Executive Officer, Konami Digital Entertainment Co., Ltd.

Tsukasa Arita

Managing Editor, Kyodo News

Takaki Kobayashi

Executive Officer, Senior General Manager of Media Services Group, Media Company/ Senior General Manager of LINE Home Group,LY Corporation

Takehiro Hirase

Manager of Collaborative Creation Promotion Business Department, MITSUBISHI ESTATE CO., LTD.

Takeshi Kawasaki

Manager, Public Affairs Group, President’s Office, MIXI, Inc.

Fumiro Suzuki

Managing Executive Officer, Mizuho Bank, Ltd.

Mamoru Kamemoto

Manager of Business Co-Creation and Investment Department, MUFG Bank, Ltd.

Minoru Iwaki

President and CEO,Mynet Inc.

Yoshihiro Mizuguchi

Public Solutions Business Unit General Manager, NEC Corporation

Koichiro Sumi

Managing Executive Officer, Media & Business Solutions, Nikkei Inc.

Naohiko Arai

Director of Sales Department, Nippon Television Network Corporation

Hironori Inagaki

Attorney Partner, Nishimura & Asahi (Gaikokuho Kyodo Jigyo)

Wakako Sakurai

Executive Officer and Manager of Entertainment Platforms Department, NTT DOCOMO, INC.

Seiya Ooura

Representative Director and President, PERSOL INNOVATION CO., LTD.

Yoshiyuki Takano

Group Managing Executive Officer, Rakuten Group, Inc.

Katsuyuki Suganuma

Corporate Officer, THE SANKEI SPORTS Director

Hironobu Otsuka

Executive Officer and Director of Public Relations Office, SEGA SAMMY HOLDINGS INC.

Wataru Ishida

Assistant Unit President, General Manager, New Business Development Division, Media Business Unit, SKY Perfect JSAT Corporation

Satoshi Ichimura

Service Planning Headquarters, Service Planning Division, Division Manager, SoftBank Corp.

Naoki Shiraishi

Executive Officer and Manager of Digital Solutions Headquarters, Sumitomo Mitsui Banking Corporation

Kenichi Takano

Executive Producer (In Charge of Digital Business),The Asahi Shimbun Company

Masaaki Kamei

Board Director, The Mainichi Newspapers Co.,Ltd

Harumi Hoshi

Yomiuri Giants Board Director, Administration, Central League Liaison, Compliance Division Director, Business Administration, Director, Legal Affair

Tomoko Sato

Board Director, TOKYO BROADCASTING SYSTEM TELEVISION,INC.

Kaoru Mikumo

Member of the Board, in charge of sports division, TV Asahi Corporation

Tenshin Tsutsumi

Managing director, U-NEXT HOLDINGS Co.,Ltd.

Akira Tanaka

Representative Director and Chairman, WOWOW Inc. / President (Representative Director), Japan Wheelchair Basketball Federation

ABeam Consulting Ltd.

Anderson Mori & Tomotsune

ASICS Corporation

Atsumi & Sakai Legal Professional Corporation

Azusa Sekkei Co.,Ltd.

CBC Co., Ltd.

CCC MK HOLDINGS Co.,Ltd.

CyberAgent, Inc.

CyberZ, Inc.

DataStadium Inc.

DAZN JAPAN Investment GK

DeNA Co.,Ltd

DENTSU INC.

Development Bank of Japan Inc.

DMM.com LLC

EY Strategy and Consulting Co., Ltd.

Fanatics Japan G.K.

Fuji Television Network, Inc.

FUJITSU LIMITED

Hakuhodo Inc.

ITOCHU Corporation

Japan Baseball Data inc.

Jiji Press, Ltd.

JUNGLE X CORP.

KIKYO Co., Ltd.

Konami Digital Entertainment Co., Ltd.

Kyodo News Digital Co., Ltd.

LY Corporation

Macbee Planet, Inc.

MARUHAN Corporation

Matahari Holdings Co.,Ltd.

Mercari, Inc.

MITSUBISHI ESTATE CO., LTD.

MIXI, Inc.

Mizuho Bank, Ltd.

MUFG Bank,Ltd.

Mynet Inc.

NEC Corporation

Nikkei Inc.

Nippon Television Network Corporation

Nishimura & Asahi (Gaikokuho Kyodo Jigyo)

NOMURA Co., Ltd.

NOMURA SECURITIES CO., LTD.

NTT DOCOMO, INC.

PERSOL CAREER CO., LTD.

PIA Corporation

Rakuten Group, Inc.

SANKEI SHIMBUN CO.,LTD.

SB Players Corp.

SBI Digital Hub Co., Ltd.

SEGA SAMMY HOLDINGS INC.

SKY Perfect JSAT Corporation

SoftBank Corp.

Sony Music Entertainment (Japan) Inc.

Sports Data Bank Co.,Ltd.

Sumitomo Mitsui Banking Corporation

TAISEI CORPORATION

The Asahi Shimbun Company

The Mainichi Newspapers Co.,Ltd

The Yomiuri Shimbun

TOKYO BROADCASTING SYSTEM TELEVISION,INC.

TV Asahi Corporation

U-NEXT HOLDINGS Co.,Ltd.

ventus Inc.

WOWOW Inc.

AGEKKE CORPORATION

AIUEO STUDIO Co.,Ltd.

Beyond Properties Co.,Ltd.

BROADCASTING MOVIES PRODUCTION

Creative2 Co., Ltd.

dsc Inc

Engate, Inc.

Euphoria Inc.

Express Sports Co.Ltd.

f4samurai, Inc.

Forqued, Inc.

Fractal law office

Fukuoka College of Medical Health & Sports

GR Japan K.K.

Hinode Labo inc.

HITO-COMMUNICATIONS, INC.

HOKUTO Law office LPC

Honda Motor Co., Ltd.

IMAGICA GROUP Inc.

Japan Sports Marketing Inc.

JCOM Co., Ltd.

Maeda Corporation

Masentic.inc

Matsui Securities CO.LTD.

Midosuji LPC

MITSUI & CO., LTD.

Nandora Co.

Neo Sports KK

NIKKAN SPORTS NEWS INC.

Nomura Real Estate Development Co.,Ltd.

Nomura Research Institute, Ltd.

note inc.

NTT DATA KANSAI CORPORATION

Ocea Group Co., Ltd.

ORIX Corporation

Panasonic Sports Co., Ltd.

PwC Consulting LLC

rtv inc.

SEIBU HOLDINGS INC.

SEPTENI HOLDINGS CO., LTD.

SpoLive Interactive, Inc.

Sporting News Japan GK

T-PEC CORPORATION

TANSEISHA Co.,Ltd.

TECHNONET CO.,LTD.

TENTIAL Inc.

Tokyu Agency.Inc

TV TOKYO Corporation

Boston Consulting Group G.K.

KPMG Consulting Co., Ltd.

Nagashima Ohno & Tsunematsu

OH-EBASHI LPC & PARTNERS

Partner organizations alphabetical order

These are external partner organizations that provide cooperation with the business and public relations activities that this Council conducts for the purpose of sports promotion.

  • Foundation’s name
    Council for Sports Ecosystem Promotion
  • Location
  • Date of establishment
    July 18, 2023
  • Number of members
    117 companies (as of May 26, 2025)
  • Representative Director
    Hironori Inagaki
    Nishimura & Asahi Foreign Law Joint Enterprise
    Attorney Partner
Financial information