-
1.
Clarification of the rights that surround sports, such as data and broadcasting rights -
2.
Preparation of rules for attribution of rights, and making the related parties thoroughly knowledgeable about those rules -
3.
Protection from infringement of rights -
4.
Realization of business related to rights
Activity guidelines and goals
Purpose and mission
Purpose and mission
Grand design
Grand design
The Council’s activities
The Council’s activities
Purpose
Creating the future of sports, together with all shareholdersMission
We will use the clarification of rights, creation of social value, and digital transformation to increase the value of sports by building a thoroughly transparent system for circulating funds and human resources.
Clarification of rights
Creation of social value
-
1.
Creation of sports’ social value that will lead to resolution of social tasks -
2.
Making #1 visible -
3.
Establishment of the ideal situation and value calculation standards for continuous sponsorship/partnership
Digital transformation
-
1.
Building a base for using digital transformation to create new economic value -
2.
Making appropriate returns to the sports promotion of #1 -
3.
Building a system for strengthening compliance -
4.
Strengthening of human capital management that utilizes digital transformation at sports organizations
Grand design
We considered the ways in which the future should be built based on expressing the maximum amount of respect to athletes and related parties who embody the value of sports. In order to collaborate and cooperate with people related to sports amid the era’s environment and technological changes, we decided to take a good look at the values of sports at this time and formulate a grand design for the purpose of co-creation. This grand design will be used to lead the way to the future of sports and as a compass in which diverse stakeholders collaborate.
01
Reorganization of the values of sports
We organized the values of sports into economic values, entertainment values, health values, human values, and relationship values. We will aim to position relationship values at the root of everything, support individual value development, and achieve integrated amplification together with stakeholders.
02
Vision
We have set forth a vision of a circular economy for sports, in other words, a circular sports economic zone that starts from relationship values. We will use fusion of sports and technology to promote circulation of funds and energy and aim for an economic zone that amplifies the values of sports.
03
Areas of contribution to society
We will combine sports and technology to amplify the values of sports and lead to resolution of various social tasks. The Council has set 15 areas of contribution. These are also areas for investment of funds and energy created from sports’ development.
January 2022
Establishment of the Council for Sports Ecosystem Promotion
*Establishment as a voluntary organization (hereinafter the “Voluntary Organization”)
April 2022
Holding of an event to commemorate establishment
April 2022
Public release of the Sports Digital Transformation Fact Book (Report)
Click here for the report.(Japanese)
September 2022
Public announcement of NFT guidelines (similar to those for NBA Top Shot)
Click here for guidelines.
October 2022
Public announcement of guidelines concerning random sales of NFT
Click here for guidelines.
December 2022
Public announcement of a sports ecosystem grand design
Click here for materials.(Japanese)
December 2022
Holding of a Sports Ecosystem Conference (event)
December 2022
The number of members surpasses 100.
December 2022
Public announcement of guidelines for the safety and security of NFT services
Click here for guidelines.(Japanese)
September 2023
Start of activities by the Council for Sports Ecosystem Promotion (hereinafter the “Council”)
(Transfer of business from the Voluntary Organization to the Council, and disbandment of the Voluntary Organization)
December 2023
Holding of Sports Ecosystem Conference 2023, which was an event to commemorate the establishment of a general incorporated foundation