We would like to inform you that the Council for Sports Ecosystem Promotion (location: Shibuya-ku, Tokyo; head of the secretariat: Hironori Inagaki, Nishimura & Asahi Foreign Law Joint Enterprise), in collaboration with Japan Contents Blockchain Initiative (JCBI), Japan Cryptoasset Business Association (JCBA), Japan Blockchain Association (JBA) , and Blockchain Collaborative Consortium (BCCC), formulated “Guidelines Concerning Random Sales of NFT” for the purposes of facilitating and invigorating content distribution through NFT, and publicly released those guidelines on October 12, 2022.

These guidelines, using as a reference for the organization of the Guidelines for Joint Establishment of Package Sales and a Secondary Distribution Market for NFTs that Utilize Sports Content and that this Council publicly released on September 20, 2022, organize the types of random sales of NFTs(*) that do not fall under gambling and, from the perspective of consumer protection, indicate matters that business operators should consider.

(*) This refers to a sales method in which the NFTs that are provided are decided randomly, and it is defined under these guidelines as a method that includes the methods of random sales, package sales, reveal sales, and random generation sales.

Please click here for details of the guidelines concerning random sales of NFTs.

(These are the same as those posted on each organization homepage of the JCBI, JCBA, JBA, and BCCC.)

[Organizations making joint public release]

• Japan Contents Blockchain Initiative (JCBI)
• Japan Cryptoasset Business Association (JCBA)
• Japan Blockchain Association (JBA)
• Blockchain Collaborative Consortium (BCCC)
• Council for Sports Ecosystem Promotion (C-SEP)